In the ever-evolving world called Social Media, channels are working as hard as they can to stay relevant and offer value – in particular to corporate users.

Twitter, Foursquare, YouTube, Facebook and the latest player to the arena, Google+, each are making changes to benefit the business community.

Take, for example, Facebook. With more than 750 million active users and 50 percent of active users logging on to Facebook in any given day, companies around the world know that Facebook offers an enormous opportunity for exposure and sales.

So how is Facebook staying relevant to business? Consider these new measures:

• Networking and job postings – Developers around the world have created apps that work hand in hand with the Facebook platform. Today, companies can post job openings and create opportunities for professional networking right on Facebook.
• Sweepstakes and Contests – Want to build your company’s follower base on Facebook? Run a contest or sweepstakes where the only way to enter is by liking the corporate page. Facebook language code allows a myriad of options for this type of promotion.
• Coupons – Likewise, offering discount coupons when someone likes your page and to existing followers is as simple as a designed and coded cover page for your company’s Facebook page. Think of it as the virtual front door.
• E-commerce – Yes, you can even sell your products on Facebook. Apps allow for a storefront, shopping cart and acceptance of payment all on Facebook.

Facebook isn’t alone in devising ways to bring the business community closer by offering ways to advance companies. The adventure has just begun!