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In the ever-evolving world called Social Media, channels are working as hard as they can to stay relevant and offer value – in particular to corporate users.
Twitter, Foursquare, YouTube, Facebook and the latest player to the arena, Google+, each are making changes to benefit the business community.
Take, for example, Facebook. With more than 750 million active users and 50 percent of active users logging on to Facebook in any given day, companies around the world know that Facebook offers an enormous opportunity for exposure and sales.
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Personal and Professional |
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Far too many have discovered the hard way that social media channels speak to wide audiences, and when you’re building a personal brand that’s different than your corporate brand, you must always be mindful of the impact of one on the other.
Consider this scenario: You’ve “Friended” a business associate on Facebook and he rants in a sarcastic and mocking tone on a daily basis about his daily commute into the city, and then shares personal information about his party habits. How uncomfortable will it be the next time you’re face to face in a business meeting?
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Social Media: So Many Options! |
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“Where should I be on social media?”
We hear that question again and again from clients overwhelmed with the latest options available in social media channels. The answer isn’t simply black and white. It depends.
The best place to start to answer that question is from the beginning. What are your goals?
For instance, if your business is a retail location and you want to bring business to your location, Foursquare is a perfect tool. You can offer incentives for people to “Check In” at your location and reward them for doing so.
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