When we talk about a communication "crisis," we mean any situation that could negatively change public perception of your company. A crisis could include a scandal involving one of your employees, a recall on a product you produce, an accident at your office, and so forth. Or the crisis could involve your industry as a whole -- not just your specific company -- and you may be asked to comment.

Whatever the situation, when a crisis hits, you must be prepared to deal with a sudden -- and often urgent -- media frenzy. We advise our clients to have a crisis communications plan in place before a crisis occurs, so you can immediately face the media. Preparation is key. The last thing you need during a crisis situation is to start an internal debate about who your company's spokesperson should be.

A successful media interview -- and subsequent favorable story -- is an effective way to change public perception about your company in the time of crisis. Conversely, a poorly handled interview could result in an onslaught of negative stories in the press. The staff of StoreyManseau, LLC has extensive experience navigating through crisis communications and will help you get through your particular situation with grace and dignity.

We can provide:

• Strategic counsel.
• Development of a crisis communications plan.
• Message development.
• Media training to prepare your spokesperson for potentially difficult interviews.
• Positive story promotion.
• Media monitoring to determine how the press is covering the story.
• Corporate image restoration or rebuilding, if necessary.